Industry: Motorsports/Racing
Tags: African-American / Black, Christianity, High Net Worth, MBE / OBE / CBE, Racing Drivers, Sports, Sports
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We analysed 8 of Lewis Hamilton's recent Instagram posts and here's what we found:
@lewishamilton's activity over the last 30 days reveals a strong focus on his racing career, predominantly with @Ferrari. He shared content around race weekends, including reflections on tough performances and thanking the 'Tifosi'. A significant highlight was his acquisition of a Ferrari F40, a lifelong dream, explicitly mentioning he "joined Ferrari last year" and showcasing his custom car at Maranello and Monza.
Sponsor visibility is also prominent. @HP appears in multiple posts, while @PETRONAS, @BitGo, and @IWC are also mentioned on racing gear and car models. Curiously, one image description from August still referenced a @MercedesAMGF1 car model amidst the new @Ferrari content, highlighting a potential transition period or mixed content.
Beyond the track, Lewis shared glimpses of his summer break, featuring personal moments with friends and relaxation, showing a balance between professional racing and personal downtime. He also showed humility, taking responsibility for passionate race-day comments. He frequently praises "the team" and thanks fans, emphasizing collective effort and support, and mentioned @Charles_Leclerc once.
We analysed 5 of Lewis Hamilton's recent TikTok posts and here's what we found:
During the last 30 days, @lewishamilton has been highly active, engaging his 2.5 million followers with content primarily focused on his passion for cars and racing. A dominant theme across three posts is the Ferrari F40, which Lewis describes as his "dream car," sharing its revival and personal significance. The luxury Ferrari brand is implicitly and explicitly featured.
Key collaborations include a post with footballer Jude Bellingham (@JudeBellingham), promoting F1 25. His activity also features travel to iconic racing locations like Monza, Italy. Other posts show him preparing for track events and enjoying Spanish mornings. The content highlights a blend of his professional racing life and personal automotive interests, with significant engagement on posts about the Ferrari F40 and his collaboration with Jude Bellingham.
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Lewis Hamilton featured in: Brad Pitt’s Thrilling Racing Drama, F1 , Arrives In Cinemas Today and The Best Films Coming In 2025
Last updated: 19th September 2026
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