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James Charles

James Charles (Makeup artist and beauty influencer)


Industry: Beauty and makeup industry

Tags: Beauty, Bloggers / Vloggers, Entertainment, Fashion, LGBTQ, Stylists / Make-Up Artists

Reach: 53,768,808
Engagement: 1%

How to contact James Charles

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James Charles's recent social media activity

James on Instagram

We analysed 4 of James Charles's recent Instagram posts and here's what we found:

During the last 30 days, @jamescharles has been actively promoting new product launches and showcasing his makeup artistry. A significant theme is the launch of highlighters for his brand, @painted.co. Two posts specifically highlight this, with one post from September 5th announcing the launch of new highlighters by @painted.co next weekend, and another on September 12th declaring, "HIGHLIGHTERS ARE HERE! SHOP NOW AT PAINTED.CO".

Beyond product promotion, James Charles also engages his audience with personal content, such as a post on September 8th focusing on his personal aesthetic. He also leverages Instagram to drive traffic to his other platforms, as seen in his August 14th post which promotes a "Full video out on my YT channel now" comparing AI vs. Real Makeup. @painted.co is the most frequently mentioned brand, appearing directly in descriptions or as the subject of his posts.

James on TikTok

We analysed 15 of James Charles's recent TikTok posts and here's what we found:

During the last 30 days, James Charles's activity on TikTok showcases a vibrant mix of beauty content, brand promotion, and lifestyle updates, often infused with a touch of nostalgia.

His own makeup brand, @Painted, is a dominant theme, featured prominently in four posts. These include the exciting launch of new highlighters, exclusive live sales for early access, and a recreation of his iconic viral senior photo glow using @Painted's "Picture Day" shade.

Food and drink reviews also generated significant engagement, with three posts dedicated to Starbucks' new fall menu and a throwback review of the Unicorn Frappuccino. He also reviewed Crumbl cookies.

Nostalgia plays a key role, with content revisiting "better days," a comparison of his and @BrentRivera's decade-long social media presence, and a 2016 makeup tutorial.

Other posts cover personal moments, such as a "hereditary moment" with family, asking for date advice, a self-care message on loneliness, and a tease for an upcoming release "5150." His content consistently mixes product launches, reviews, and relatable personal insights, keeping his audience engaged across various topics.

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James Charles's Contacts

Last updated: 20th September 2026

James Charles Own Office
Lindsay Maguire Publicist
Scott Newman Publicist at Apex Public Relations
Apex Public Relations

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